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• FDA to exercise enforcement discretion on compounded FIP treatment

  This week, FDA announced that it does not intend to enforce new animal drug approval requirements for products compounded from GS-441524, under specific conditions. read more →

• Advocacy in ACTion

  APC’s Scott Brunner and Savannah Cunningham attended PCCA ACT Legislative Conference this week — as did APC Board Vice President Gina Besteman and many other APC members. read more →

• Get the scoop on the hottest topics in compounding

  EduCon’s first session is in less than two months, and you don’t want to miss it.  read more →

• South Carolina allows 503B sourcing

  Kudos to the Outsourcing Facilities Association for their work in shepherding through South Carolina HB 3592. Signed into law on Monday, it explicitly allows 503B sourcing. read more →

• A terrific tool to train the team

  Our 15-hour virtual course is a thorough, convenient, and affordable resource for learning the ethical, legal, and regulatory framework in which compounding is done. read more →

• We’re headed for Tampa! (Oh, and Boston, too)

  We’ll be in the Tampa/St. Pete area on June 12 for our next CompoundED UpDATE — part of a series of regional meetings made possible by a grant from PCCA. We’ll also be in Boston on June 18 for a compounder get-together. read more →

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October 20, 2023

Shortage drug compounding ads reach 800k+ during CCH

It’s called geofencing — the ability to target digital messaging to individuals who meet a defined demographic criteria within a defined geographic area.

APC CEO Scott Brunner

It’s technology APC employed with positive effect during Compounders on Capitol Hill last month to put messaging about our shortage drug compounding bill, HR 167, in front of members of Congress and congressional staffers.

Our campaign delivered 816,992 impressions of ads like the one shown at left, and created 354 “engagements.” An engagement includes a web page view, form fills, or button click. Here’s the landing page for that campaign. APC is also using geofencing technology to reach prescribers attending upcoming Age Management Medical Group and A4M events to spread the word about the threat to compounded hormone therapy. It’s just another way we’re putting to good use your investment in our Compounding the Joy of Living Campaign. Please invest if you have not yet done so for 2023. Read on for more news … —Scott Scott Brunner, CAE is APC’s chief executive officer. Email him at scott@a4pc.org.