July 28, 2023
Live from your TV, it’s APC!
Last night, Fox Business Network aired an APC-produced commercial on the threat to compounded hormones.
The commercial and this long-form version of it are part of a comprehensive media campaign made possible by your generous investments in our “Save cBHT” campaign. In addition to the commercial and long-form video being televised over the next year, we have developed a series of emails that will be sent to PBS’ over 1 million subscribers.
But that’s not all. As the saying goes, “It takes a village…” Your support for this campaign doesn’t stop at watching the spot: We’ve developed a special marketing toolkit that you can use to:
- Air the video in a loop in your waiting area of your pharmacy.
- Share the video with the prescribers you work with (and ask them to invest in the “Compounding the Joy” campaign).
- Show the video in your exhibit booth at any prescriber- or patient-focused trade shows you participate in.
Here’s that toolkit. Thank you in advance for your support.
Together we can build greater support for our campaign to protect access to compounded hormones.
*Around 9:15pm ET on Sunday, July 30, Fox Business Network will run a second airing of this short APC-produced spot. Note: The broadcast could land anywhere within an hour before or after the above-scheduled time.