August 9, 2024
CCH: Are you sure you’re telling the right story?
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Read any news stories about compounding recently? Found yourself gritting your teeth when they use words like “knock-offs” or “copycats”? It’s easy for the media to get the message wrong, especially when there are players out there deliberately spreading misinformation about pharmacy compounding. (You know who we mean.) You can help them get it right. Be prepared when a reporter contacts you. Better, reach out when you read or see that misinformation. APC can prepare you with the tips for packaging and telling the right story — a consistent and concise message for when you find yourself a spokesperson for the profession. Come to Compounders on Capitol Hill, and join us for “Media Messaging Training” with Scott Circle Communications, a 45-minute session that will help you hone the message of pharmacy compounding and be prepared to share it when you talk to the press. |
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