APC’s open town hall meeting yesterday gave more than 120 compounders an exciting update on our campaign to save cBHT — a campaign set to launch next month.

While the bulk of the presentation concerned the media being developed for the campaign, it first touched on the two important but ancillary initiatives: the Pharmacy Compounding Foundation-sponsored third-party analysis of the flawed NASEM report and the collection of patient and prescriber testimonials related to the use of cBHT. The analysis will be released in March.

Fundraising update: APC has raised almost $700,000 toward the $1.5 million media campaign goal. We still have almost $800,000 to go to reach our goal so we can realize the full potential of the campaign. (Please contribute today!)

The toolkit: Close to being final, it includes the images, video, and stories we’ll be using to get the message out:

• Targeted digital media messaging through both mass media and social media
• Guest appearances on popular podcasts related to health issues
• Influencer marketing, on sites such as Instagram
• Connected TV ads through streaming sites such as Roku or Discovery+
• Pharmacists! From bag stuffers to posters to shareable content

Media campaign update: Shared some of the collateral and the way it will be used to help shape the opinion of three target groups: patients, prescribers and pharmacists, and legislators and FDA staff.

You can view the full video of the one-hour briefing here.