January 29, 2021

SURVEY: Help us test cBHT campaign messaging

You know by now that APC has an ambitious communications program in the works to counter the FDA’s challenge to compounded hormones.

Our next step: We’re working with a third-party research firm to start testing messages for patients, the public, and legislators. We need your (quick) help. We have a short survey that will help us ensure we get our messaging right.

The survey will ask a bit about the cBHT issue and how restrictions might affect you, and then ask you to choose between several potential messages. It should take no more than five or six minutes, and will help us be sure to get the most out of the media push.

Thank you for helping to save cBHT!