Big, beautiful Blueprint buy bearing fruit

We’re getting some great results from our Big Beautiful Media Buy — the one promoting our Blueprint and targeted at Hill staffers, FDA committee advisors, and other policy wonks. 

In just about a month, our campaign — which included LinkedIn ads as well as sponsorships of Axios, Politico, and The Hill — brought almost 8,500 people to the Blueprint landing page; at least 625 of them clicked to download the Blueprint itself. 

• Ads on LinkedIn were terrific performers, generating 62% of those clicks. Our Axios sponsorship also bore fruit, generating more than 1,000 visits (almost 21%) to that landing page. 
• “Geo-targeting” also helped: Almost 1 in 10 of those views came from ads we placed on various platforms that were only shown to people in the Capitol Hill area, where congressional, HHS, and FDA staffers live.